I understand Sean Ellis's view on product-market fit, etc. But while our product is ready (AKA "good enough") to launch and (I believe) start to get some paying customers, part of me wants to hold it back for another 1-2 months to "polish it up", add a few more things, etc. While they will definitely help, I'm not sure we absolutely need them. We've spent a year building our product and most of the functionality is there. It works and is stable, but we also have 3 big competitors in our space with lots of funding, good (but complicated) products, etc. So my question is really, should we stay in a private beta for 1-2 more months (with no paying customers, just a few dozen users) or should we launch sooner, even though I personally feel a bit more time on the product is needed?
You are too late. You should have validated the buyability of your idea before you went further building it.
Having built and stabilized it, you should have already launched. Everyday, as you hesitate, you are loosing
Customer Insights
Marketing Insights
Product Insights
Mind Share
In any endeavor its about the momentum. If your competitor is on to it and is seeing momentum. You are staring at extinction.
Get it Launched. Now.
Answered 6 years ago
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