Questions

Hi, I have a blog and I have setup a newsletter for it, I tend to send this newsletter to the people who are interested in the content I write in my blog, which I know that it appeals to the people I am sending to. I am thinking of a different approach, instead of starting to send them the posts I write on the blog I want to engage with them so what should I do? 1- send them an introductory newsletter email? 2- or create a poll on the blog asking people if they want to receive the blog posts on their emails? Please note that some of the people I am sending to are not visiting the newsletter regularly but are interacting with what I write on social media, which means they are interested What is the best approach to launch this newsletter in an engaging way? Thanks

These days, people are inundated with email. Instead of using your newsletter to duplicate the content on your blog, use your newsletter to pique your readers' interest.

Give them just enough information to make them want more. Ask them questions, and tell them how to find the answers within your relevant blog posts, tweets or Facebook status updates.

Use your newsletter to remind your audience to stay engaged with you; avoid using it as a means of engagement, as you're more likely to find people filing it away, ignoring it, or worse, unsubscribing.

Hope that helps?

If you'd like to chat more about email marketing and newsletters, feel free to schedule a call with me to see how I maintain high open and click rates with my own ever-growing customer mailing list.


Answered 10 years ago

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