You can use the following ways to increase your iPhone App download:
1. Prioritize app store optimization: App Store Optimization (ASO) is a simple but crucial way to influence app downloads. Keep in mind that it requires a sustained effort to be successful. While app store rankings depend on metadata like keywords, description, ratings, and reviews there’s more to ASO than that. You also need to consider how keywords rank in each app category. For instance, casual games are most competitive for keywords, while music and trivia games are much easier to rank for. You can also perform A/B tests to see which store assets most resonate with your audience so you can continue refining your app store page.
2. Encourage user reviews: Raising your app store visibility is only one part of improving downloads. Once users find your app, you will need to convince them that your app is valuable and reliable enough to download. This is where reviews come in handy. As Nielsen’s Global Trust in Advertising Survey found, users tend to trust word-of-mouth recommendations, such as user reviews, over other forms of advertising. You can encourage user reviews through in-app messages, although you will need to be careful not to send too many notifications as that may end up alienating your audience. Reviews not only indicate the quality and relevance of your app to potential downloaders, but they also provide an excellent opportunity for you to engage with customers. If reviewers provide suggestions or even complaints, you can respond and show potential users how responsive you are to feedback. By doing this on a regular basis, you will inspire trust and encourage more app downloads as a result.
3. Ensure your app is crash-free: If your users find any problems with your app, they will share their grievances online so you can easily learn if your app is faulty. After you respond to their complaints, your developers should fix the problem immediately, so your app never crashes again. However, it’s more effective to take a proactive approach your app should undergo vigorous testing so that your developers can identify all potential bugs and resolve them before you make your app available to the public.
4. Motivate users to make referrals: Referrals are another way to demonstrate quality, relevance, and trust, which will help increase downloads. You can turn your existing users into brand ambassadors by giving them an incentive to refer your app to their friends. For example, if you have a cloud storage app, you can offer a free gig of storage if users refer your app to others. Or for a ride-sharing app, you can provide free ride credits in exchange for a referral.
5. Invest in content: Creating compelling and relevant content to promote your app can help you reach more potential users. It may be in the form of online articles, sponsored content, videos, or infographics, although it depends on your audience’s consumption habits. For a gaming app, you can produce walkthrough videos to show off your product’s rich visuals and gameplay to impress your audience. You can also share user-generated content to help build a sense of community.
6. Engage on social media: Content powers social media and maintaining a strong online presence can be an effective way to expand your reach and introduce your app to new customers. However, your target audience will spend time on one platform over another, so paying attention to your user demographics is crucial. Keep in mind that you will need to do more than share sale pitches on social media, to draw interest. Responding to your followers and asking them to share their thoughts demonstrates that you care about your audience’s opinions.
7. Influencer and community outreach: Influencers have the power to affect the purchasing designs of your target audience. Reviews from recognized experts not only bring more exposure to your app, but they also instil more trust in your product. By researching the right influencers for your community, you can establish a beneficial partnership that will build your brand and boost app downloads.
8. Measure, analyse, optimize: Of course, it’s important to constantly analyse how users are interacting with your app in order to ensure that they remain engaged. Are they successfully using the app the way it was meant to be used? Are there any roadblocks that are preventing you from monetizing your app? You can use these insights to optimize your future campaigns. Perhaps you have noticed that many users from a certain source stop interacting with your app after a day or two. That may be because they were not a qualified audience, so you can choose to re-direct your campaign efforts to other acquisition sources.
9. Put your mobile-best foot forward: App stores are only becoming more saturated, and with the industry moving toward the convergence of mobile web and mobile apps, it’s wise to consider how your brand translates across multiple channels instead of focusing on just your app (or just your web) experience. Of course, it is more than just marketing across those channels, but being able to measure their effectiveness too.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath