Questions

I own 5 different Real Estate focused companies in Ohio. Since my brainpower is divided between 5 different brands, no single brand really shines. This is holding back my entire team as they have no unified vision, core mission, etc. I need to combine them all in a cohesive way, though several of them must still exist. I have hired the SEO/SEM guys, the marketing guys, etc. I have those internally ready to implement any changes I decide upon, but I don't know how and what to strategize to ensure I make the right move. What type of person or consultant should I be looking for to help with this identity crisis? Where do I find this person for a small company like mine?

This is a very general question. With the information you’ve given, you should only expect general responses. To give a proper answer one would need to know much more, for example, the size of your business and the importance of each unit.

A few general principles:

Consider an experienced consultant outside of your business rather than hiring another employee. You will likely need very objective hard advice and it’s possible that the advice might include cutting one or two of those business units to help you achieve the kind of focus you need to succeed in a business.

Wishing you the best!


Answered 6 years ago

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