I own 5 different Real Estate focused companies in Ohio. Since my brainpower is divided between 5 different brands, no single brand really shines. This is holding back my entire team as they have no unified vision, core mission, etc. I need to combine them all in a cohesive way, though several of them must still exist. I have hired the SEO/SEM guys, the marketing guys, etc. I have those internally ready to implement any changes I decide upon, but I don't know how and what to strategize to ensure I make the right move. What type of person or consultant should I be looking for to help with this identity crisis? Where do I find this person for a small company like mine?
As someone who has been on both ends (consulting/coaching clients and having coaching/consulting myself), I can tell you a couple of things.
1) Don't be afraid to "shop around." I'm not even talking about the best financial deal. Try a few folks on Clarity for short calls (10-30 minutes). It doesn't matter if the consultant/coach is the best around - if your personalities don't mesh well, you'll have a hard time putting his or her suggestions into action.
2) Thus, don't sign long contracts until you've had at least one call with a person. I like Clarity because you have the option to use someone repeatedly, once in a while, etc. A GOOD consultant/coach will keep highly confidential records and will remember who you are even if it's been a while.
3) Don't necessarily judge a consultant/coach by price. Some of the most expensive ones anywhere are more hype than action, and some of the cheapest ones I've hired have given me thousands of dollars of value in a call or two.
By the way, I have years of experience editing and writing for print real estate magazines such as Realty411. My publisher/editor is a very successful entrepreneur with multiple streams of real estate income. I regularly interview similar people. Please reach out - even if you decide to hire another coach/consultant, I can probably help you get some print publicity since your industry is one I've been involved with for years.
Good luck and do feel free to reach out anytime.
Stephanie
Answered 6 years ago
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