Questions

I own 5 different Real Estate focused companies in Ohio. Since my brainpower is divided between 5 different brands, no single brand really shines. This is holding back my entire team as they have no unified vision, core mission, etc. I need to combine them all in a cohesive way, though several of them must still exist. I have hired the SEO/SEM guys, the marketing guys, etc. I have those internally ready to implement any changes I decide upon, but I don't know how and what to strategize to ensure I make the right move. What type of person or consultant should I be looking for to help with this identity crisis? Where do I find this person for a small company like mine?

Multi-unit businesses can be challenging, especially when careful consolidation is required. I recommend a business development advisor who understands the markets you are representing - Parma and Chagrin Falls differ drastically from Perrysburg and Akron. Together you can create a brand strategy that works best for your income, identity, team and sanity. I see this more as a growth strategy and I understand the frustration when you have hired the wrong type of support. I'd like to work with you for an hour to get to the core of what your business needs.


Answered 6 years ago

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