My current company has worked on a product that connects tutors and student/parents on one platform and allows them to have one to one live streaming sessions/group classes. The company aims to pitch the same product to different verticals like doctors/lawyers/financial advisors etc. My question is, as I am new to product selling, how should I approach prospects and what should be my steps?
Practice your "elevator pitch." for each segment you want to go after. By that I mean creating short, specific descriptions for what your product can do for each audience. Concentrate on BENEFITS to the prospective end user, not FEATURES. Hammer home how your product makes every hour of their day easier and more profitable.
After you have done that get your message in front of your targeted professionals anywhere and everywhere you can. Go where THEY are ! This could include online webinars, trade shows chamber of commerce meetings etc.
Answered 6 years ago
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