I head the business development department of an IT solutions provider company. We offer technology assistance for new IT project and maintenance/testing for their existing applications. We have developed mobile applications for Fashion/heathcare/food/e-learning industries. Currently my team is using Linkedin Sales Navigator and targeting different Industries and running a 5 message/email outreach campaign. What should be my steps to increase my outreach?
Before doing any more outreach you must truly understand why your customer buy from you. Have you had 1 on 1 conversations with your clients asked them why they bought initially and why they continue to buy from you? Do you know the value you are bringing to them? (it might be that you are easy to do business with, you're the cheapest or you have the widest range of services.)
MAJOR FLAW, most companies think they know and the dont't bother asking. Don't do this! Go and have the conversation.
The reason for doing this is that once you know? Then you can go find people who want that kind of value. For example, if you are expensive but do great work, don't bother chasing the prospect wanting the cheapest solution.
So, make your outreach more focused and more targetted. Qualify ruthlessly and win more of the deals you pursue rather than chasing everything.
This is a good example of the kind of problem my clients have relied on me to solve for 20-yrs.
Bob
Answered 5 years ago
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