We have been in business for over 55 years offering product and services backed up with knowledge, experience and value. Since then, our competition has created businesses , segmenting both our product and services, ignoring lines of distribution , offering products and services of less quality, and creating a new wave of inexperienced distribution centers, wanna be product showrooms, contributing to willing ignorant professionals and oblivious end users. We sell natural stone products and services handling the import, custom fabrication and installation. We are true full service operation. The marketing of the inferior quality product and services , offering better price points at times, not always, has created a detestable industry that is no longer lucrative to the expert offering value.
Always make sure your service is relevant to your core customer. Adapt or die. As your initial customer bases ages, you must be an obvious choice for a new wave of customers. In other words don't keep selling buggy whips when most of your customers are driving cars. You may need to target a different customer base. Align your services to modern installations and not what was on-demand in 1963. Collaborate with services that share your customers but do not compete in your space. Notice I didn't recommend changing your prices. Price is not always why a prospect chooses another service, it could be a misperception of relevance. Those individuals who choose price first are not your customers.
Answered 6 years ago
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