We have been in business for over 55 years offering product and services backed up with knowledge, experience and value. Since then, our competition has created businesses , segmenting both our product and services, ignoring lines of distribution , offering products and services of less quality, and creating a new wave of inexperienced distribution centers, wanna be product showrooms, contributing to willing ignorant professionals and oblivious end users. We sell natural stone products and services handling the import, custom fabrication and installation. We are true full service operation. The marketing of the inferior quality product and services , offering better price points at times, not always, has created a detestable industry that is no longer lucrative to the expert offering value.
Brilliant question!
When it comes down to it it’s all about communicating your unique ‘value’ to who you’re engaging with.
We are in an age whereby you can in theory lean anything thanks to the internet and this has de-valued the perception of expertise and one of the best ways to combat this is prove you’re the real deal - an expert!
Wherever possible communicate your experi NEC and knowledge. A great way is case studies, you know - challenge, solution, benefit (outcome).
I hope this helps you - Let me k ow how you get on.
Answered 6 years ago
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