Ever since Sean Ellis coined the term “growth hacking” in 2010, people outside the digital marketing world have been asking the same question What exactly is it? Well, it is tough to explain because it encompasses a whole library of skills. Rapid experimentation, Facebook ads, data analysis, technical SEO – these can all be part of a successful growth marketing strategy. At the end of the day, growth marketing refers to digital marketing that is focused on a process of data-driven testing and optimization, often referred to as growth hacking. Famous growth hacking success stories have taken relatively obscure start-ups, like Airbnb and Dropbox, and launched them into an unprecedented success. And as the field grows, growth hacking agencies have become as varied as the products and services they are supporting. Let us look at FREE online courses that will be helpful to you.
1. Quick Sprout, Quick Sprout University:
Price: Free
Location: Online
What it Covers: Technical growth marketing skills across many different areas, like SEO, Link Building and Paid Advertising. Courses are boiled down to a video and transcript – there is no coursework, or option for a paid certificate (Note, the option to complete a $97 certificate has been removed from the site). Quick Sprout is the brainchild of growth marketing guru Neil Patel, and the courses are built in his familiar style; quick, buzzy, and packed with technical detail. Video courses are broken down by level, from beginner to advanced so there is something for everyone.
Who It is Best for: Marketers who want to brush up on their technical knowledge without making a commitment. Those looking for help generating traffic.
What People Are Saying: The videos contain a lot of helpful information but can be hard to navigate for the beginning growth marketer.
2. HubSpot Academy Courses
Price: Free
Location: Online
What is Covers: Just about everything. They have got courses for everything from Facebook Advertising and Conversion Strategy to Growth-Driven Design. Students can choose a quick course module or opt for a multi-step certificate. Courses are designed by HubSpot experts and are self-paced. Students gain access to a simulated version of HubSpot’s inbound marketing platform to design test campaigns.
Who It is Best for: Beginning to Mid-Level growth marketers. Anyone looking to brush up on the basics or learn the ins and outs of HubSpot’s CMS.
What People Are Saying: The courses are well produced and methodical. The only drawback? Certifications are only valid for one year.
3. Google, Digital Marketing Course
Price: Free for selected student teams
Location: Online
What it Covers: Digital marketing basics from Google’s perspective. That means free training in Google Ads and Google Analytics. But this program is unique; only teams of 2-5 undergraduate or graduate students are eligible to apply. After completing the free course modules and passing the Academy for Google Ads Fundamentals Exam, selected teams will be matched with a non-profit and given a $10,000 monthly marketing budget to spend, courtesy of Google.
Who It is Best for: Students looking to do some good and beef up their resume with significant real-world experience.
What People Are Saying: Getting Google-backed experience is awesome. But the program comes with a lot of restrictions about how the monthly budget can be spent, and what kind of non-profits are eligible to participate. Great for experience building but expect to be babysat.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath