I am launching a site for my market research and analysis firm, which is focused on healthcare AI applications. I know how to create the content but wonder how I might best accelerate my audience development and lead generation capabilities.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
In order to accelerate your audience development and lead generation capabilities for your market research and analysis firm. You have to first offer value to the right people in the right place.
This can be:
1. Create a pre-launch website post on social media groups related where your target audiences usually hang out to advertise your upcoming (or already in place) service to capture leads via email. You must be clear of the value you are offering and what they will gain out of using your service.
2. Reach out to already established connections in your social group. Most businesses fail because of a lack of customers. Did you create this business because you already have a list of customers in mind who can benefit from your service, or did you go into it just because you have the skills?
3. Aim to create audiences through referrals rather than relying on cold leads: What other people say is indefinitely more powerful than what you can say about yourself. And the only way to have a positive review from other people is to give quality service. When you provide a service to other people, ask for referrals. This will also accelerate your audience development and lead generation capabilities.