Hi:
Your approach will hinge greatly on what stage your business is currently in.
Is it in the concept stage, where you're pulling together thoughts on how it might work?
Is it in the startup stage, where you're testing your products in the market to see what direction works best?
Or is it operational with revenues, cash flow and even profits?
Different types of investors will be attracted to these distinct stages -- and accordingly, they'll be looking for different types of returns.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby