Hi:
Alec is spot on with his description of tapping your "why."
I would add that another big potential differentiator is being sharply attuned to your audience--how they define success, where their pain points exist and the dynamic of their world.
When you make discussions--whether they're focused on networking, prospecting or sales--about them, not you, you will stand out.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby