I produce a monthly, subscription-based newsletter on corporate boards and governance. I send the newsletter as a PDF. How can I market to potential subscribers? Over the years, email outreach has been most effective, but of limited impact.
Other providers like you answer online questions (f.ex. Quora), maintain blogs, participate in online fora (Linkedin, etc.) with the purpose of increasing visibility of their newsletter offering. Not in a "subscribe to my newsletter"-message, but just honest Q&A with a link to their newsletter in their bio.
Just promoted a seminar on Linkedin from my company page, and it gave 30 new followers of our company. Not subscriptions, mind you, but visibility must be key here, linking to a landing page, where you explain the value you create - perhaps with testimonials from your trusted subscribers.
Good luck!
Answered 5 years ago
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