Questions

There is a product which I as a contractor install on homes in my city for which I charge $1000 - $2000. My supplier has 77 locations in 25 states. I would like to market this same product online to homeowners in those particular states and have the product installed by local installers who are connected with my supplier in that location. I have a target audience. Middle aged to elderly retired men who have discretionary income and are active in golf, hunting, fishing, etc. ( too busy to mess with home improvements ).

I see 2 options:
- try to sell in the idea through his wife, try to convince that group, because if husbands spend much time on golf, fishing or hunting, their wives spend more time at home or on female gathering
- or, go with those people on hunting or golf, befriend with them and sell directly
all the best
Val


Answered 5 years ago

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