Questions

There is a product which I as a contractor install on homes in my city for which I charge $1000 - $2000. My supplier has 77 locations in 25 states. I would like to market this same product online to homeowners in those particular states and have the product installed by local installers who are connected with my supplier in that location. I have a target audience. Middle aged to elderly retired men who have discretionary income and are active in golf, hunting, fishing, etc. ( too busy to mess with home improvements ).

I'm throwing my 2 cents here because I see you've gotten some good advice and some not so good advice, to say the least.
Your target market is not really part of the Internet era and therefore less likely to search you out on the internet but they do use Google and Facebook.
My suggestion would be a combo of print marketing and very targeted Adwords and Facebook ad campaigns.
Also important to list all of your locations on Google so people can find them on Google maps.
For the kind of work you offer I recommend you use information marketing because you need to educate people on why they should buy this home improvement in the first place.
So you need something that will educate your leads and customers on a regular basis.
Hope this helps.

Yamil.


Answered 5 years ago

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