Hi, I’m Ryoma living in Tokyo, running a content marketing company and also a co-founder of bootstrapped SaaS called ZenMetrics ( - content discovery tool for Facebook marketers. I'm thinking to close down or sell ZenMetrics because of following reasons. 1) We lost our passion to solve a Faebook marketers’ problem which was “creating engaging Facebook content is hard work". We lost our passion because we found that Facebook Page API has too many uncertainties which is too hard for us to keep iterating the product development in our limited resource. 2) We can’t realistically believe anymore that we can be best Facebook content discovery tool in the world. 3) We think our market is not huge untapped market because when we tried to sell our product to our potential customers they said “Creating engaging content for our Facebook Pages is hard work but not really searching for a solution since we have more important issues” I’ve personally spent about $6K for the design/coding/server and $0 for development since it’s made by our technical co-founders in revenue-share model. Our best wish is to sell and at least cover our costs but I think it's difficult as we don't have any paid customers yet. I'm looking for Clarity experts' advice for us.

Hi Ryoma,

Frankly without customers it would be a challenge to position the IP for a sale. With the barrier to entry being low in building the base technology, you have to show that there is something compelling you have built and customers really need this solution (even if they are not paying).

(Admittedly) In hindsight I can tell you this - don't build anything till you have lined up customers who are ready to pay. This is true even if you are building a freemium product.

Unless the technology you have built is remarkable and might find a place in some other company and given that the amount is relatively small, I would attribute it to cost of lesson learnt and move forward.

Answered 7 years ago

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