Hello:
It sounds like you're early in working on this, which is good. Ultimately, it's smoother to grow from a successful niche (narrow and deep) than from a broad base (wide and shallow).
Why?
- When your resources are limited, you can tailor your initial product/service development to that target market, which you will know much better than an entire industry.
- Your messaging will be focused on addressing key headaches that this select group has.
- You can fully focus your marketing efforts on the niche, raising the prospects of solid ROI on those efforts.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Thanks,
Kerby