Questions

I have conducted a survey, and found a painful problem that I know how to solve, although it is complex. It cannot be "done for you", and can only be "done with you", or "do it yourself". I know done with you can be lucrative, but it's not for me. I would rather not consult a few people one on one for thousands of dollars. So do it yourself seems most appropriate. Hence I have two options: 1) Package the problem into an en ebook or online course, and sell it at $20-$200 Or; 2) Create an online resource (blog, online magazine, etc) build an audience of 2-3k visitors/day and 5k email subscribers slowly, and then sell to them multiple products and services (plus I can monetize the traffic with ads etc) Some facts: I am too broke to spend money on advertising. No one knows who I am in the industry and I have no formal qualifications, so the trust level is low. On the upside, I know exactly how to solve the problem, I can write killer content and I am an email marketing wizard. I am decent with SEO, and I am willing to learn. I don't expect people to see my ebook and buy it in thousands.. Unless I advertise the heck out of it and myself. And I don't have money to advertise like that. I am more than willing to take 2-3 years to build the audience before I monetize it. I am playing the long game and looking to make 20k/month consistently. Which would be smarter to do here: - Package all my knowledge into the book/course and sell for cheap Or; - Create the audience, monetize the traffic and email list. And why. Thanks!

The smarter play is actually to do both.

Start with the online resource and build up your visitor and email list.

Once that gets going, package the problem/solution into ebook form, online course form, and maybe even a done-with-you form. Tier it out so you have a product funnel and the possibility to upsell.

Using the audience you've acquired from your SEO and marketing efforts, sell them the products you've created. You're almost always going to monetise your traffic better yourself than you would selling advertising space.


Answered 4 years ago

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