Ex: when company A partners with company B to create a competition where company B customers can win a trip provided they subscribe to A and B. Who pays for the trip if they're only getting email addresses?
This is a fantastic Marketing Strategy! If done right all parties associated can benefit from it greatly. I have seen this strategy used in several different methods. However, I personally have had the trips donated to me usually by a startup travel agency or an acquaintance that I know is looking to get into the vacation rental business and needs more customers. Would love to speak with you further about other options if you're interested in pursuing this marketing strategy!
Answered 4 years ago
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