I have an established service/business I have been running for years, and I am considered an expert in my field. I am rebuilding our very old site, which will have many new features and a membership aspect. Unfortunately, my pricing has remained the same over the last several years, and I have always given away more for free than I should have from a business standpoint. I want to make this a viable business model and compensate myself for the time I pour into it. The new site launch brings so much to the table, but it will also cost more to maintain. How do I raise my prices without losing my customers? How do I price our new products without pricing them out? There is no one else who provides this local service.
It's important to understand that when paying for something that is not a commodity, people don't pay for the perceived value. If your clients understand you give them great value and they trust you and have been working with you for a long time, they will pay the new price.
If prospects understand the value you give is greater than the price they will pay the price.
If you solve big problems you can have big price tag.
I suggest talk to your current and long time clients, be open about it, and tell them you'd like to get their impact on something. Ne real and genuine and see what their reaction is