Hey! Before you hire a PR person, I would start by reaching out to the local media in your area; morning shows, local podcasters whose audiences might be attracted to your product, local print magazines etc.
Pitch yourself and your product as:
- A great new product to showcase on the show
- An expert in a field of interest for the viewers/readers/listeners where you're happy to answer questions, write articles or do presentations.
- A new local product/business that is part of the economy of the area and looking for support.

You would be surprised to know that most local media is in need of content!! They are always looking for something new to showcase to their audiences. You can usually find contact information or "to be featured" sheets you can fill out on their websites.
The only catch is a lot of these people are busy and sometimes slow to get back in touch. Be nice, but persistent and don't take a non-response as a "no", just keep reaching out.

Hope that is helpful! Feel free to reach out if you have more questions:)