Questions

I am about to publish about 3 books about the scientific analysis of acupressure, yoga, qigong and tantra (yes sexual tantra;p). (Essentially it would be a scientific explanation of the more 'esoteric' aspects of those practices) To promote those books I either consider a personal branded domain name:mattpeplinski.com or branded domain empiricspirit.com which one do you think would work best? You can read a more thorough description of the empiricspirit vision at: http://www.viewdocsonline.com/document/sakvca Right now I can just say that the name is about the scientific (empiric) analysis of things that are very often though to be unscientific (spirit) This seems to be the unifying theme in all of my books. (At least for now)

Great questions Matt. I always recommend the personal branded domains for writers. Oftentimes we as the creators of our projects, brands and books find a theme to be a unifying or grounding force ourselves, but I've found that they usually do little to help forge any sort of connection or bond with potential readers. The personal brand (your name/face, and thus, your story/context) is what allows an otherwise anonymous prospective reader online connect with you on a deeper human level -- the human connection is always more memorable than a brand name or theme.

Also, you have the practical flexibility of using the same brand name for the rest of your life (unless you become a felon! :), whereas you might creatively outgrow EmpiricSpirit someday! I'd recommend the personal branded domain.


Answered 10 years ago

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