Questions

Word of mouth, references, advertisements? I've been using Reddit heavily to connect with the community my platform is based in. But I don't know how else to grow at scale.

I consider this my most important role at my startup, which is a self-service, two-sided marketplace modeled after Match.com for facilitating product donations between companies and charities. From my B2B experience I would suggest:
• Professional associations: Find out where they get information to understand their priorities and challenges better
• Industry events: Meet them in casual, social settings
• Agencies and fellow service providers: Partnering with others that serve the same community, especially if your platform makes their jobs easier
• Testimonials: If you wow one or more well-known or influential clients in a specific industry, others who trust their advice and judgment will follow.

Lastly, I'd suggest networking, being generous with sharing your knowledge, and becoming a trusted expert in your field. You want to be the one someone thinks of when they, or someone they know, is seeking a solution to the problem you solve.


Answered 4 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.