Questions

I love Leslie's answer, so I will add to hers by going a level above, back to your product. Who is your product built for and what problem are you solving? This seems like a basic question, but when I work with clients on their brand and product development, we spend a lot of time on exploring their target customers.
By developing a key persona or personas (an Avatar, or example of your customer), you will also create a profile that answers this question about your demographics and goes further to roadmap the best way to reach them. Most importantly, what to say to them.
Then, for audience sizing and more specifics, Leslie gives you great guidance in her answer.
I would be happy to talk you through an exercise to get to this strategic answer if you'd like.


Answered 4 years ago

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