Hi, I was trying to get in touch with best possible corporate law firms - the local ones in the same country as where target public company is. The goal was to ask a law firm to introduce me and our own company to the target company. Based on very well established local brand name of law firm, I was expecting high possibility of instant "listen and agree" effect on the board of directors side of public company so their member or someone else would get in touch with me to request the major value we can add to them. But law firms are declining that idea so I would like to try with public companies' largest customers. How could I find those customers (the names)? I attempted google research on "<name of company> largest customers" but did not find the names.

I think the issue is not so much about your customers yet. If law firms are declining your engagement then it's because not enough value is identified or communicated to them. I would make sure that you understand the Law Firm "jobs to be done" first and then move on to the next tier of customers. I applaud your tenacity and out of the box thinking but it all starts with having a very clear message and being able to communicate it. Once you have that, then you can also do wide "marketing" to see who else has an interest in your value proposition. The fact that you already have law firms talking to you (albeit rejecting) is actually a good thing, as you can now improve on your value proposition and then try again with them - continuously test and learn!

Answered 2 months ago

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