Questions

I acquired an online B2B business about a year ago. The original owners created the website with a .co extension and made patchwork updates over the years. I subsequently purchased the .com domain and have it redirected to the .co domain. Fortunately, most of our business is generated through referrals and paid ads, but I'd like to improve our SEO. Based on an audit, I found that we have some pretty big hurdles to overcome such as an 8-second load time, 400+ pages (mostly redirects from their original website with poorly performing content), and a very low domain authority. My question is whether I should build a new website on the .com domain that I currently have redirected to the .co domain (and reverse the redirect). Is it worth it to give up the age, limited domain authority and organic traffic (albeit very low) of the .co site to have a faster, more user-friendly .com site?

I will suggest updating your website. Updating is important.
1. Content: Hot off the press content frames a trustworthy relationship with your clients and your new potential clients. It is extremely important to keep your content up to date as the content produced is what your clients have confidence in. It is also suggested that modernised content aids to build domain authority.
2. Security: One of the main reasons for updating your website is for security reasons. If your website is hacked, it is going to cause issues for both your business and your clients as vital information can be stolen. With security issues also comes a lack of trust between the business and the client. The main reason for any website being hacked is the exposure in the platform. For example, If a vulnerability is found in a platform such as CMS Made Simple, then hackers will target these sites as they all share the same vulnerability.
3. Mobile Friendly: This is not an option or a trend, it is an absolute must for your website. This allows users across several unique devices and platforms view your website with ease. Smartphones and tablets are more of a common standard and will remain this way for an exceptionally long time! Optimising your website for your customers’ needs is vital.
The advantages of mobile friendly website include:
1. You can reach more customers.
2. If your website is not optimised, you can potentially lose out on revenue for your business. Do not frustrate potential customers.
3. You company will be known as a modern more relevant company.
4. As a business, your reputation is significant. Are you really going to let your reputation be ruined because your website is not optimised?
4. Outdated Themes: Retro may be a cool design trend to use but what is not cool is outdated technologies and its functionality. As the digital world is constantly changing and updating, what was awesome today maybe be not so awesome tomorrow. With this in mind you need to stand out from the crowd. Research trends, new technologies and search for inspiration for both your designs and functionality.
Staying fresh and up to date is vital for your company. Clients first opinion of your website can have a great aftermath on your business. Never let your website go stale, start this year off with an update to your website and maintain it. You never know who is watching your website and the benefit it may have for your company.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 3 years ago

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