Questions

Nobody knows your website and you have got to market the website, but what are the things I need to keep in mind and where Do i begin ? A sense of direction to start from would be a great advice or anything for that matter!

Well there are several ways to do it, but if you ask me these are the best ways to increase your traffic:
1. Advertise: This one is so obvious; we are going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand, and getting your site in front of people. Adjust your paid strategies to suit your goals do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you are hoping that more traffic to your site will also result in more sales, you will need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
2. Get Social: It is not enough to produce great content and hope that people find it you must be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you are a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
3. Mix It Up: There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics, and data-driven pieces for maximum impact.
4. Write Irresistible Headlines: Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
5. Pay Attention to On-Page SEO: Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO does not have to take ages, and it could help boost your organic traffic.
6. Target Long-Tail Keywords: Long-tail keywords account for most web searches, meaning that if you are not targeting them as part of your paid search or SEO efforts, you are missing out.
7. Start Guest Blogging: True guest blogging is not dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
8. Invite Others to Guest Blog on Your Site: Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They are likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you are only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
9. Go After Referral Traffic: Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic.
10. Post Content to LinkedIn: LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry especially if you have a moderate to large following.
11. Implement Schema Microdata: Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
12. Link Internally: The strength of your link profile is not solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user the cornerstone of increasing traffic to your website.
13. Interview Industry Thought Leaders: Think interviews are only for the big leaguers? You would be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
14. Do not Neglect Email Marketing: So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, do not overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
15. Make Sure Your Site is Responsive: The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.
16. Make Sure Your Site is Fast: Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
17. Foster a Sense of Community: People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus or create a dedicated forum where visitors can ask questions. Do not forget to manage your community to ensure that minimum standards of decorum are met, however.
18. Make Yourself Heard in Comment Sections: You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
19. Examine Your Analytics Data: Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
20. Get Active on Social Media: It is not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and interact with your fans.
21. Submit Your Content to Aggregator Sites: Firstly, a disclaimer – do not spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it is not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it does not hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
22. Incorporate Video into Your Content Strategy: Text-based content is all well and good, but video can be an asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab and hold your audience’s attention, and boost traffic to your website at the same time.
23. Research the Competition: If you have not used software like BuzzSumo to check out what your competitors are up to, you are at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading and emulate that kind of content to bring traffic to your website.
24. Host Webinars: People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing and promote your webinars widely through social media. If you are wondering how to do a webinar, click the link for some tips.
25. Attend Conferences: Whatever industry you are in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 3 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.