I am an email copywriting and launching an email marketing agency and I am currently doing market research to make sure I can properly solve the problems they're having. If there are any other challenges they face outside of email marketing, I'd love to hear those as well.
The biggest challenge is engaging the consumer. Ensure you're doing your psychographic and demographic research and send out personal emails to each individual group. Don't send generic mass emails!
Answered 3 years ago
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