When I created my first business plan, I started by identifying my target market. Then, I thought about the type of business I wanted and how to make that field desirable and accessible to my target market. After this, I identified some major problems the target market has, such as lack of time. This is where I identified my niche, and then I built the rest of my brand around that foundation.
I believe I had considerable success with this strategy, especially since it was my first business. I was able to have a storefront location with minimal investment within a few months of launching. My advertising was limited to areas that my target market frequented, and I prioritized word of mouth above digital marketing.
When it came to appearance, I tried to mirror my target market and considered reaching out to existing businesses that served this market to collaborate. Everything I did as a business revolved around my target market and their needs and preferences. So, naturally, identifying these things was the foundation of my business plan.

Phoenix Knor'malle Brand Ambassador @ https://www.mysticsense.com/psychics/197-PhoenixKnormalle/