Questions

To date I've focused on the site providing value via posts, interviews with high stature guests, videos, books... All free. I've spoken 1-2-1 with 20-30 subscribers directly over email to validate the idea of building a community with maybe 95% positive response. I'm interested to understand if anyone has been at this point and what the next move is. It would be a paid community so perhaps the challenges I should watch out for in shifting gears between free resources and paid community. Thanks in advance :) Liam

You'll want to get the right names in there first to make it more compelling to people. Offer free membership to influencers that your potential customers want access to or look up to. You may also want to offer a steep discount or free membership to existing members and just start charging future members. This way your existing members feel special, they'll keep the community active and future members will get more value for their money since there's already an active community going on. There are a lot of other little tricks and things you can do to get the community started on the right foot, but those are two simple things you can consider starting with.


Answered 10 years ago

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