We have a v1 being coded by an active advisor and are recruiting on testflight for beta testers. Our app is for reversing lifestyle disease as type two diabetes and hypertension, so I have 20 patients enrolled to test. Also we want to consider B2B model for later sale for health organizations and payers to utilize the app in their populations and have access to the data points of health improvement. I know a number of Health care influencers and CMO's of large organizations, but do we want to engage them this early? Could their seeing a buggy app turn them off from a potentially major B2B Sale? Or should they be encouraged to give us feedback on features early on to lead to B2B sale later on?
Excellent question! I've seen these issues firsthand (both myself using lean startup in my health 2.0 co., and with my clients) and I honestly don't feel there's a 'one size fits all' answer. Based on the info you've posted, I think you need to really understand what your main goal is. If it's for reversing disease, leave the B2B piece until you've worked the bugs out with your patient beta testers and make your product work best for them. Make it a great product. Get a community of users. Then bring to influencers and your potential B2B customers when it's working and has a user base that allows you to better demonstrate the value to that set of customers in the data, etc. Happy to chat further if you have other questions!
Answered 10 years ago
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