Questions

I have a revenue generating startup, and I want to grow its presence through content marketing. What are some brands (with great blogs) that I can study for inspiration?

Here are examples of some of the top brands who write about content marketing. Obviously, they should be creating the type of content you ask about because it is their specialty.

MarketingProfs / http://www.mpdailyfix.com/
HubSpot / http://blog.hubspot.com/
KissMetrics / http://blog.kissmetrics.com/

Content Marketing Institute has two longer lists of Top Content Marketing Blogs at http://contentmarketinginstitute.com/top-content-marketing-blogs/ and http://contentmarketinginstitute.com/2011/06/content-marketing-experts-blog-list/

The number one thing common to top content is that it is written by a subject matter expert - what many have taken to calling a "thought leader". There are many writers capable of researching a topic and writing a compilation, but only someone who truly knows the subject writes the type of content that gets highly shared and frequently garners links.

I can provide assistance identifying and contacting such writers, but I suspect that what you really need is higher visibility which comes from having information about your start-up published on major sites in addition to on your own.

This is the type of blog outreach I am working on most often: providing influential writers with everything they need to write excellent content about a brand which they can get published on sites for which they already write.

If you would like me to show you the tools we use to make that happen feel free to contact me.


Answered 10 years ago

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