Questions

Is original content production the most important technique, or can brands benefit from curation as well? How?

I think it's BEST to create original content, but you can also benefit from supplementing those original ideas with curation. And, if you're not up for creating original content for whatever reason (don't have confidence, don't have time, not sure what stories to tell), start with curation and take it from there.

Here's a post I wrote recently for Mashable on this topic -- We've positioned it for job seekers, but it could apply to companies or any individuals, too.

http://mashable.com/2013/11/23/sharing-other-peoples-content/

Cheers!
@alexisgrant
http://socialexis.com


Answered 10 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.