I started my blog honestonlineselling.com with zero readership about 4 or 5 years ago, now I have an active membership in the thousands. In short, I started by posting helpful content on my blog, then hanging out online with peers (other people in the same profession) and directed them to my site for the free information (when it was applicable to help them with said free information). I didn't 'sell' anything, just grew a loyal readership by providing valuable help (the key is 'valuable') for free. To learn how to do all this, I took a $7 course (it should be $700 in my opinion (it helped me tremendously because I followed it to the 't'): http://nanacast.com/vp/116351/272845/