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Results for: Brand development

Hourly rate is the worst way to charge for your expertise. That's an employee mentality. Charge per project and charge for outcome. People don't care what the hourly rate, they want to know if I pay you X, you're going to deliver the Y results I am looking for.

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Think about the entire sense of the product that the consumer gets, this includes your website, what you sound like on the phone if/when they call, your logo, the packaging of your product, etc. These are all relatively small things that you could tweak that would have a disproportionally large e...

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You'll need to provide some level of detail to get answers from this group. - Consumer retail or wholesale foodservice or ingredient? - Do you have a competitive advantage that is easily communicated? Happy to provide some direction if you can define the scope a bit.

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I believe past history is a great predictor of future work, so I would ask 1) Have you worked with anyone in our industry or similar project? 2) Ask for their complete portfolio 3) Ask them how many full time vs. contractors 4) Ask them who on the team (or individual) did the work you like and if...

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Find apps that are B2B and go to the review sections. Specifically going to Google's play or Chrome store and look at reviews and follow them to Google+ to engage. I took that same angle for B2C app I was building last year. Check it out. http://blendah.com/post/37331434653/lean-startup-hack

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I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question. To create a brand story, focus less on the brand and more on the story of your ideal customer. What do they struggle with? What problem are they...

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I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can as...

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The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...

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Your strategy should encompass at least four components: (A) Complete Visual/verbal/social/technical audit to find/create needed assets for transition: know which assets need to be retired or replaced and what transitional assets are needed to bridge the gap. Prioritize: not everything always n...

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Having been working with and advising companies on how to get great customer feedback for many years, I have a couple of ideas you could try. One of the key assets you have is your customer list. You already have permission to approach them, I assume, so reach out to some to start a dialogue. If...

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