Here are some things you should read to start making yourself an idea about it: http://businessofsoftware.org/2011/09/from-0-100million-with-no-sales-people-the-atlassian-10-commandments-for-startups/ http://nukemanbill.blogspot.com/2008/06/how-to-sell-your-software-for-20000.html Also you sho...
I very rarely recommend display ads for user acquisition (and I'd be hesitant to call this a growth hack!), but because your product is very visual in nature and you're targeting users of one specific site, it might be worth testing an ad campaign through the Google Display Network, using managed...
The biggest thing you can do is spend time prospecting. If you're deal cycle is 6 months, you need to be filling up a +$10 million pipeline in order to close $4 million over the course of the next 10 months. That means lots of prospecting, keeping prospects engaged while they make their decision...
Yes. They should be responsibile for identifying opportunities to expand the company's products or services as well as being responsible for identifying any risks to current products or services and identifying ways to capitalise on the things that already are making the company money. They sh...
1. Organic traffic (lots of quality content + links to your websites - preferably on the right keywords). 2. Partnerships/affiliate programs - you partner with other service providers that offer services that complete yours: they send traffic your way and you send traffic their way. Affiliate p...
I think you should first really step back and ask if you need that role filled. Are your sales growing? Are they growing as quickly as you'd like? Do you think someone could push that needle? I've worked at companies with strong focus on sales and some where there were no sales people at all. It...
Why do you ask? Are you trying to understand if you need/should seek startup capital for your venture? Or are you trying to understand how companies are leveraging the cloud to dramatically reduce startup costs? If it's the second, you're right re the capital requirements are lower. It's easi...
Are you targeting new businesses? Try acquiring a list of all new business license applicants. Do you have a budget for radio? Try news talk radio stations in your markets. Also try targeted news feed ads with Facebook and LinkedIn if that isn't already part of our PPC plan.
You have limit time and resources so you need to think what I call "FIRST DOLLAR" approach. If you look across different modes to sell and target there has to be a few that would be the optimal. Focus only on those first don't look elsewhere - put each next dollar of effort into these (or this on...
The same way companies grew before there was the Internet — boots on the ground, people-to-people networking, outbound sales outreach and time.