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You should remain focused on what you do best. Have a broad approach on different markets/requirements from your clients (current and to come) and same time have few employees specialized in the most demanded fields. As a general rule, a professional which provide results in a mixed environment i...

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Require payment up front, either in full or as a deposit. During your onboarding process, make it clear that your policy is to pause future work if the client becomes past-due. And then follow that policy if it becomes a problem—be polite but firm. Concerned you don't have the reputation or trac...

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Businesses are valued as a function of their cash flow. In a contract service business, the cash flow can be tied to the contracts that are in place. Here is the problem, if the contracts don't go very far into the future, then you won't get a very high multiple of cash flow as a business valuati...

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There are a number of blog writing / content creation & management resources: Zery's, ion, Ceros, Kapost, for example. However, your best bet is to handle this process in-house on behalf of your clients. Use LinkedIn to connect with freelance writers. Your best results will come when you can par...

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I have created my share of pricing for outsourced activity. Knowing what my competition is charging both on the high end and low end helped me understand the landscape but I created my pricing based on my own value proposition for each specific partner. First I needed to understand where they w...

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With an upfront of $10-15k you are in the 'sales range'. Companies won't part with that money without a few conference calls and whether it's you or a team someone needs to hold their hand to get that sale. CAC is a lot easier to gauge on consumer products because they can be sold on an advertis...

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Exciting. Good luck. Information that would help (most are known but work): 1. Testimonials - super important. If you can get past clients to agree to give a short video testimonial - even better. 2. Logo/names of happy clients. 3. Easy to understand description of your services. 4. quick and...

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Hey Slava! I actually have a ton of experience with this. For the last year myself and my partners have built out Rocketlaunch (www.rocketlaunch.co) to a growth agency focused on marketing and sales for Startups. We work on core items internally and outsource when possible. My caveat on outsou...

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Tying your compensation to your performance can not only increase your revenue stream, but also your chances of closing new deals. Instead of replacing your pricing model, you can keep your current monthly rate, but add one or more of the pricing models discussed below. This should not endanger ...

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Hello! This is a very good question, my name is Humberto Valle, and I'm the founder of www.Unthink.me a small globally known inbound marketing agency. We have helped many tech-related companies such as Software Developers who work on equity as well as traditional payments. For our marketing agenc...

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