1. 4 year vest with 1 year cliff 2. Your option pool is based on what you and your lawyer have allocated. 3. Usually it is a 10-15% option pool for future employees. 4. You can grant more options to each employee based on performance. Many ways to do it. There is no one size fits all.
It always comes down to taxes. What is your goal? Save on taxes? if it is then profit sharing is a must. Making the company employee owned gives a huge tax break, while giving out equity forces to you and your employees to submit that as assets at the end of each year, while corporate team has su...
1. First you need to establish who you are. Your identity. Then you need to create identity for cookies that you are making. What makes them so special? Is there something really different about them? Is it your grandmothers recipe that uses X and Y ingredients? 2. People need to know who you ar...
It is difficult to give you a clear answer without knowing more about your company and product. Are you looking to sell or just want someone to advise you on what/how to do it?
Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...
I would go for the direct client contact-approach for several reasons: - It sounds like you are still searching for exact client requirements. You will get those from talking to the clients directly. - You are not sure, whether your clients are enough tech-savvy that redd-it makes sense. This p...
In my experience, yes. Dropbox did this with great success.
1- The reason for the first payment fees must be explained! 2- The reason for the royalty! 3- Does the company have a well-studied financial strategic plan? 4- What are the advantages of the customer! 5- The value of the services! Honestly, the best solution to avoid any financial dispute is to c...
It does violate the TOS for most social sites and PPC advertisers. Additionally, you're not doing your end customers any favors because you are selling them access to crap contacts who are not necessarily interested in their product. Don't do it. Build your own targeted list of 1000 legitimatel...
Ensure your profile was compelling. Build a business page. Join related Google groups. Contribute to those conversations. Follow influencers in the space (sometimes they follow back, though the follow first strategy works better on Twitter). Write blog posts and share those on Google+ (and ot...