I have found great success with developing an affinity group (e.g. German Shepherd owners, muscle car fans, etc...) and then interspersing the content with offers that address their interest. For example a group of pet lovers is encouraged to share their pictures and videos of their favorite pet...
You are competing against Amazon at that point, I would pick an underserved niche that you are most passionate / knowledgeable about and start there. For instance, drone after market accessories like stickers, lights, carrying cases, etc. Look for some trends using Google, Pinterest, etc. It's bu...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...
If you're in marketing, a great way to attract people to your website is through blogs writing. There are so many topics you can write about. Teach people something and they will come vack for more. The important thing when writing a blog is not selling your product. You have to write something u...