SOM refers to the portion of the market that your business COULD actually capture, as you stated: "[the] % [you] can realistically achieve from the SAM." Let's use an analogy to break this down - and pretend you are talking about fishing instead of project management software. TAM refers to all...
Strikingly.com is pretty good. Wix is also good. Squarespace also good.
Start off with what you have written: Identify his message and mission. From what you write it sounds like his speaking presence is the way to go with this; maybe filming live presentations and selling them off as web/video. Or you could help him ghostwrite a book, and publish it yourselves on Am...
My very first job out of college (a loooooooong time ago). Was working in a boutique marketing and public relations firm. They hired me to do just that, get new clients and develop the business so that we were the agency of record or on "retainers". It's funny how many firms don't want an in h...
I would set up a simple referral fee agreement. This could be 15% on the overall billing paid out the moment the client pays the market entry consultancy. You may want to include a clause that all recurring business should also attract a referral fee. Consulting assignments with new clients nor...
Micah, I am usually the "biz dev" guy for many startups and founding teams. I have also hired people in this area. One thing that would be helpful to bring up would be to understand where biz dev guys hangout. Generally, the best places to find individuals are within your ecosystems network. Th...
The answer to your first question is pretty simple. Basically you are talking about doing an exclusive deal on a (hopefully pattented) item, or just slapping another companies logo on an item which would be a custom label or private label. White label usually refers to SaaS. Cases are all aro...
They expect it to be a free service because there are other free services that do something similar. In order to get income you can either 1) Get people to understand that your product is substantially better (for their actual needs) than the free competition. You will then be able to charge ...
LinkedIn is the world's best recruiting source. The advanced search fields allow you so much criteria to build a hit list of potential candidates. Making direct outreach will likely result in a 20-30% response rate. I'd look for someone who is less entrepreneurially inclined by targeting peopl...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...