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Article

Content Marketing Simplified: Win Big with Good Work


  

Don’t overcomplicate content marketing. Publish great content for the right people in the right places, and you'll generate significant website results.



Article

Protect Your Brand: Push Your Product, Not the Promotion


  

Rather than make the brand part of a promotion, make the promotion part of the brand. You’ll turn your promotions into opportunities to develop your brand.



Article

Joshua Davidson on Customer Service (Part II)


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Learn just how much in-person relationships and caring for existing customers matters to your business.



Article

3 Ways to Tap Your Buyer’s Subconscious Brain


  

The primal brain is powerful. Even the most technical whizzes among us are guided by it.



Article

Espionage In The Era Of The Entrepreneur: How Safe Is Your Intellectual Property?


  

In a world where business moves at the speed of the IOT, and where data and passwords are more readily available online, entrepreneurs have a new obstacle to address: the protection of their intellectual property.



Article

Digital Technologies That Will Change The World


  

If machines and digital technologies are capable of doing everything that a human can do, the big question is this: What can humans do to make our living?



Article

Digital Dystopia


  

The author of The Handmaids Tale (~40 other novels!) shares insights of her entrepreneurial journey, why the end of humanity won't likely be the result of a megalomaniacal tech entrepreneur, and her various screen adaptations that are hitting pop culture at the same time.



Article

How to Craft a Social Media Advertising Strategy That Pays Off


  

In a social media landscape that's increasingly crowded, what can a little startup do to stand out?



Article

3 Ways to Accurately Measure Digital Marketing ROI


  

For a company to accurately measure its ROI, it must consider all expenses used to produce a successful marketing campaign. In doing so, a company can see where it started, more accurately understand what it has achieved, and ultimately develop greater clarity surrounding its ROI.



Article

How to Give Your Employees a Sense of Accomplishment in the Digital World


  

Celebrating ideas, contributed services, and shared expertise reminds employees that there’s a greater purpose to their work. This is how companies grow.



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