Marketing consultant and digital designer with the knowledge to transform your marketing. Experienced with squeezing the most from small budgets and streamlining big budgets. My background includes graphic design, web development, marketing strategy, and lead generation.
You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there.
Older people search just like the rest of us as well, so build an adwords campaign around keywords that might align with your product.
Contact me if you'd like to chat about some options or need some help building your campaigns. Good luck!