Community

Article3 Ways to Accurately Measure Digital Marketing ROI

3 Ways to Accurately Measure Digital Marketing ROI

When we think of marketing it can sometimes be hard to look past buzzwords like “engagement” or “virality.” However, these factors don’t get at the true objective. The real factors to be considered are those directly impacting the company’s bottom line in a clear and measurable way.

To put this into perspective, in a study conducted by Econsultancy, only about 22 percent of businesses were satisfied with their conversion rates from online marketing campaigns, indicating that standard factors, such as clicks, likes and shares, do not necessarily translate to earnings. Moreover, another study found that if marketers had a greater ability to track return on investment (ROI), over 75 percent would increase their marketing spend.

Therefore, in ...


Comments
 
Copyright © 2024 Startups.com LLC. All rights reserved.