Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Let's discuss how being too focused on getting rich causes missed opportunities, if selling your Startup necessary, the cash stacking effect, and the effects of spending money you haven’t earned yet.

Starting a business involves: a series of unique conditions, the three basic levels of ambition, and the uncertainty of the returns a founder has to consider. So... what is the cost of ambition and how is it achieved?

When is it too late to launch a Startup? How does gained experience equips founders to get through Startup challenges? What are the liabilities and the stakes involved when founders start late? And why are our 20’s the golden decade to test and fail?

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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