Launching your own business is exciting, but long-term success requires more than just an entrepreneurial spirit and a big dream.

You also have to juggle all the moving parts of a business. Handling disciplines such as marketing and sales may not come naturally. Streamlining these processes by choosing the right CRM can save both time and money, yet many small business owners don’t even know where to start.

If that’s you, don’t worry. Understanding the terminology and acronyms is half the battle; the rest is about finding the best way to manage those moving parts so you can focus on more pressing matters like growing your business.

What’s a CRM?

A Customer Relationship Management (CRM) system is a type of software that helps businesses of a...