The mobile internet has been both a blessing and a curse for startups and small businesses looking to build their brands from the ground up.

Never before in history has achieving awareness and influence been so democratized. Truly any brand can have their 15 seconds of fame – or more. However, that’s also the curse. There is more noise than ever before to stand out from and drive awareness.

Therefore it’s not a surprise that when we recently asked over 500 startup & small business owners what their primary digital marketing objective was — their number one priority was to increase company and product awareness. It even beat out driving inbound leads and customers — go figure.

In order to achieve brand awareness...