Brand identity is the visual, verbal, and experiential expression of a brand that customers see, hear, and recognize as belonging to the company. It includes the logo, color palette, typography, photography style, illustration approach, voice and tone, design system, and overall aesthetic. It's the tangible expression of brand strategy; [Brand Positioning] is the strategic foundation (what the brand stands for), while brand identity is how that strategy manifests visually and verbally.
The components of brand identity:
Visual identity: