Brand voice is the consistent personality and writing style that distinguishes how a brand communicates across all channels. It spans website copy, email, social media, product copy, customer support, sales materials, blog posts, and error messages, defined by specific personality traits (friendly, expert, irreverent, warm, technical) that create recognition across touchpoints. It's the verbal counterpart to visual brand identity; both should work together to create a distinctive brand experience.
What brand voice consists of:
Personality traits: 3-5 adjectives describing how the brand sounds (e.g., "friendly expert," "trusted advisor," "irreverent guide," "no-nonsense partner").
Tone variations: how voice shifts in different co...